7–9 Jun 2026
Las Arenas Balneario Resort
AI & Data Xchange
Governance to Growth: Scaling Trustworthy AI Across the Enterprise
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The era of data and artificial intelligence is not tomorrow’s challenge; it is today’s imperative. Across Europe, organizations are rapidly shifting from pilot programs to operationalizing AI, yet success depends on more than just technology. IDC research shows that while more than 64% of European organizations are already investing significantly in or deploying generative AI, many struggle to turn that investment into measurable business outcomes.
The foundation of true AI value lies in enterprise data: the quality, governance, integration and management of data determine whether AI becomes a differentiator or a cost center. At this event, peer-to-peer exchange meets analyst-led insight to help you build the data-driven intelligence that powers real value. Discover how to scale AI responsibly, govern agentic systems, align data strategy with business strategy and enable a culture of intelligent transformation.
Agenda
AI & Data Xchange
Day 1
Group Innovation Challenge: Agents Among Us
Networking Dinner
Day 2
From Governance to Growth: Scaling Trustworthy AI for Enterprise Impact
Keynote Speaker
Neil Ward-Dutton
Vice President, AI and DX European Practices, IDC
AI From Experimentation to Enterprise Execution
The Rise of Agentic AI: When Intelligent Systems Move From Insight to Action
Data as Destiny: Why Trusted, Governed Data Is the Foundation of Scalable AI
Coffee and Networking Break
Operationalizing Trust: Turning AI Ethics, Risk, and Compliance Into Competitive Advantage
Architecting the Intelligent Enterprise: Platforms, Pipelines, and Agentic Workflows
Group Innovation Challenge: Agents Among Us
From Pilots to Productivity: Measuring and Monetizing AI at Scale
Enabling Trusted AI at Scale: How Technology Leaders Are Powering Europe’s Intelligent Enterprises
Human + Machine Collaboration: Redefining Work in the Age of Agentic Intelligence
Networking Lunch
Roundtable Discussions
A: Governing Agentic AI: Control, Accountability, and Autonomy in Practice
B: EU AI Act Readiness: From Regulatory Burden to Strategic Differentiator
C: Breaking Data Silos: Aligning Data Strategy With AI and Business Outcomes
D: From Insight to Impact: Overcoming the AI Value Realization Gap
E: Trust by Design: Building Transparency, Security, and Explainability Into AI Systems
F: Scaling AI Skills and Culture: Preparing the Organization for Intelligent Transformation
Coffee and Networking
Workshop Session
1: Designing a Scalable AI Governance Framework for the European Enterprise
2: From Data Chaos to Data Products: Enabling AI-Ready Data Foundations
3: Agentic AI in Action: Use Cases, Architectures, and Lessons Learned
4: Operationalizing the EU AI Act: Practical Steps for Compliance and Innovation
Coffee and Networking
From Trusted Foundations to Intelligent Action: Lessons From Scaling AI Across the Enterprise
Turning AI Ambition Into Business Impact: What It Really Takes to Scale Trustworthy AI
Group Innovation Challenge Presentations
Networking & Personal Time
Welcome Reception and Gala Dinner
Day 3
From Generative to Agentic AI: What Comes Next for Enterprise Decision-Making
The Intelligent Enterprise Playbook: Scaling AI Across Functions and Geographies
Data Sovereignty and AI Innovation: Europe’s Path to Trusted Scale
Coffee and Networking
Workshop Session 2
Measuring AI ROI: KPIs, Value Frameworks, and Business Alignment
Embedding Trust Into GenAI and Agentic Systems
Modern Data Architectures for Intelligent, Autonomous Enterprises
From AI Strategy to Execution: Building an Enterprise AI Operating Model
Change Break
Workshop Session 3
Building the AI Operating Model: Roles, Processes, and Decision Rights for Scale
Governing at Speed: Embedding Risk, Compliance, and Trust Into AI Delivery Pipelines
Running AI Like a Business: Funding Models, Portfolio Management, and Value Tracking
From Centers of Excellence to Federated AI: Scaling Capabilities Across the Enterprise
Return to Plenary Room
AI as a Growth Engine: Turning Intelligence Into Measurable Business Impact
The Future of Enterprise Intelligence: What Leaders Must Do Now
IDC Closing Keynote and Feedback Session
Main Themes
Data Value Reinvention in the Age of AI
Organizations are shifting from thinking about “using AI” to “leveraging data for AI value,” integrating data maturity practices like cataloging, lineage, and observability to fuel model performance and business impact.
Scaling AI: From Pilot to Enterprise Deployment
Moving beyond experimentation, leaders create robust MLOps pipelines, governance frameworks, and change strategies to embed AI into core operations at scale with sustainability and reliability.
Trust, Transparency and Responsible AI
Embedding fairness, bias mitigation, auditability, and explainability across the AI lifecycle helps build user confidence, regulatory alignment, and long-term trust in intelligent systems.
Data Sovereignty, Governance and Interoperability
Balancing data residency, regulatory constraints, and cross-border flow requires hybrid cloud strategies, shared governance models, and interoperable architectures that meet business needs.
Generative and Agentic AI: The Next Frontie
As generative and agentic models go beyond assistance, leaders focus on guardrails, cost/risk trade-offs, hybrid model design, and alignment with existing AI systems.
People, Culture and AI Readiness
Success requires preparing teams with AI literacy, reskilling, cross-functional collaboration, and leadership that navigates resistance and embeds data-driven habits into daily workflows.
IDC Analysts
Neil Ward-Dutton
Vice President, AI and DX European Practices
IDC
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Neil Ward-Dutton
Event Sessions
Monday, June 8 2026 8:45 am | Location:
From Governance to Growth: Scaling Trustworthy AI for Enterprise Impact
Ewa Zborowska
Research Director
IDC
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Ewa Zborowska
Ewa Zborowska, an experienced technology professional with over two decades of expertise in the European IT services and cloud market. Since 2003, she has been a member of the IDC team, based in Warsaw, focusing on IT services research. In 2018, she joined the European team with a specific emphasis on cloud and AI.
Ms. Zborowska’s interests encompass a broad spectrum, from exploring new technology delivery models to delving into the relationship between business and IT, and understanding the societal and individual impacts of technology. She has authored numerous market publications and reports and advises on IDC projects throughout Europe. She also participates in IDC’s and third-party conferences as a keynote speaker, panelist, and moderator.
Prior to her role at IDC, Ms. Zborowska worked at Statistics Poland (formerly the Central Statistical Office) and worked at an IT company. She holds a degree in Management from the University of Łódź in Poland and has completed postgraduate studies in forecasting and foresight at Collegium Civitas University in Warsaw.
Giovanni Cervellati
Research Manager, Data & AI
IDC Europe
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Giovanni Cervellati
Giovanni Cervellati is a research manager in IDC Europe’s software group, supporting the European Intelligent Analytics and Data Strategies practice across both research and consulting projects. His core research coverage includes user practices and the cultural aspects of analytics software usage, as well as demand and supply trends in advanced analytics and business intelligence.
A native Italian, he is based in IDC’s Frankfurt office. He has a technical background and worked as an SPSS (IBM) employee as a data mining consultant, performing analysis and training for the Italian market using SPSS products and software. He then became a data scientist working as an independent consultant for some of the biggest corporates in Italy, with a strong focus on predictive analytics and machine learning.
He studied in Bologna, Italy, and has a bachelor’s degree in statistics.
Partners
Dell Technologies
Dell Technologies Inc (Dell) is a provider of desktop personal computers, software, and peripherals. The company designs, develops, manufactures, markets, sells, and supports information technology infrastructure. Dell’s products and services includes laptops, desktops, monitors, servers, data storage, and artificial intelligence solutions. The company’s products and services cater to various industries, including information technology (IT) infrastructure, workforce, and original equipment manufacturer solutions, serving large enterprises, governmental agencies, educational institutions, and small to medium-sized businesses. The company operates through a network of sales offices, alliance partners, distributors, and retail stores. It has manufacturing facilities in several countries, including the US, Malaysia, China, Brazil, India, Poland, and Ireland.
Red Hat
Red Hat is the world’s leading provider of enterprise open source solutions, using a community-powered approach to deliver high-performing Linux, hybrid cloud, edge, and Kubernetes technologies.
Knowledge Hub
5 Key Highlights on the European Observability Market in 2025
Observability is rapidly evolving as organizations across Europe embrace digital transformation, cloud adoption, and AI. As IT environments become more complex, traditional monitoring approaches are no longer sufficient.
The Agentic Business Future: Driving Resilience, Sovereignty, and Innovation in EMEA
As organizations navigate an era defined by economic uncertainty, geopolitical shifts, and relentless technological change, one truth stands out: the future belongs to those who can harness AI, automation, and sovereignty to build resilience, drive innovation, and unlock growth.
Shadow AI: How stealth productivity is strangling enterprise AI adoption. And creating a security nightmare…
Remember the good old days when “Shadow IT” was just about rogue Excel spreadsheets and unauthorized Dropbox accounts? But the times they are a-changing! Now we’re dealing with something far more insidious: Shadow AI.
Contact Us
Gian Carlo De La Paz
Senior Event Manager, IDC Xchange
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Gian Carlo De La Paz
gdelapaz@idc.com
Kikki Godskesen
Event Sponsorship Sales Europe, IDC
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Kikki Godskesen
kgodskesen@idc.com
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